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Date(s) - 10/16/2014
7:00 pm - 9:00 pm

Uptown, Corner of Mayfield and Euclid Avenue

(CLEVELAND, OH, October 15, 2014) ― For a third year in a row, Case Western Reserve University is turning UPTOWN blue and kicking off homecoming weekend.
Toby’s Plaza at Case Western Reserve University and Uptown, located at the corner of Euclid Ave and Mayfield Rd. will be taken over by the campus community Thursday, October 16, from 7:00 – 9:00 p.m. for a dynamic street festival, recognizing the innovation and talents of Case Western Reserve’s students and alumni with food, entertainment and more. in UPTOWN, 11412 Euclid Avenue, Cleveland, OH 44106.
This family-friendly event is free and open to the public, and creative blue attire is strongly encouraged. The fall-themed event will feature live music from CIA graduate, Thu Tran, otherwise known as DJ Chipotle and local acoustic guitarist Phillip Bonanno, a bonfire for roasting marshmallows, fresh grilled corn on the cob, apple cider and other fall favorites.
A number of Uptown establishments including the Museum of Contemporary Art Cleveland, Piccadilly Artisan Creamery, the Triangle Apartments and Crop Kitchen will fill Uptown Ave with activities and culinary samples.
think[box], Case Western Reserve University’s Institute for Collaboration and Innovation, will feature an exhibit that was created for the Blue Block Party in which the signature blue drink will be served. The exhibit will use a laminar flow system in which a glass-like flow of punch will launch the punch for serving. For those interested in fluid dynamics, this smooth stream of punch is created when the Reynolds number (a term describing turbulence) of a stream of fluid is kept below the critical value of 2300. Under these circumstances, instead of a jet spraying droplets of fluid in a multitude of directions, the fluid remains as one smooth stream. This is how the “dancing fountains” work in Las Vegas and at the Terminal Tower’s largest fountain here in Cleveland.
Through Case Western Reserve’s commitment to, and continued investment in, Cleveland and our University Circle neighborhood, UPTOWN has been brought to life! Located at and around the intersection of Euclid Avenue and Mayfield Road in the heart of Cleveland’s University Circle Neighborhood, UPTOWN is a flourishing arts and entertainment district, consisting of cool cultural and culinary destinations, unique retail venues and exciting residential spaces.
For more information and the latest news and events in UPTOWN, visit and follow the neighborhood on Twitter (@UptownCLE) using the hashtag #uptowncle, like them on Facebook ( and interact on Instagram (UptownCLE).